Arada Launches First London Residential Project with 100 Avenue Road in Swiss Cottage

UAE-based developer Arada has entered the London property market with the pre-launch of 100 Avenue Road, a premium 172-apartment residential development in Swiss Cottage. Scheduled for completion in Q4 2028, the project strengthens Arada’s international growth strategy and marks a significant milestone following its acquisition of Regal and the launch of Arada London.

Key Highlights

• Arada has commenced the pre-launch of 100 Avenue Road, its first residential development in London
• The project is located in the prestigious Swiss Cottage area of North West London
• The development will feature 172 residences, including Manhattan, one-, two-, and three-bedroom apartments
• Construction is already underway, with completion targeted for Q4 2028
• The project is being delivered through Arada London, the rebranded platform following Arada’s acquisition of Regal in 2025
• Residents will benefit from direct connectivity via Swiss Cottage Underground Station, providing convenient access across London
• The development is positioned near renowned destinations including Regent's Park, Hampstead Heath, Primrose Hill, and Lord's Cricket Ground
• Homes will range from approximately 422 to 957 square feet, each featuring a private balcony and city views
• Premium interior finishes include herringbone oak flooring, underfloor heating, designer kitchens, stone worktops, integrated appliances, and luxury bathroom fittings
• Residents will enjoy world-class amenities including:
  • Swimming pool and vitality spa
  • Sauna and steam room
  • Fully equipped fitness centre
  • Reformer Pilates studio
  • Private cinema
  • Residents’ lounge and library
  • Virtual golf simulator
  • 24-hour concierge services
• The project combines Arada’s lifestyle-focused development philosophy with extensive London development expertise
• Arada London currently has a development pipeline exceeding 17,000 homes across the UK capital